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Make Sure Your Job Postings Reach Job Candidates With Disabilities

Summary: To create a more inclusive workplace, your company's job announcements must reach job seekers with disabilities. We asked recruiters to tell us what tools would best help them do that -- and found a few are already available.

Author:  Nan Hawthorne


What Do You Do If You Can't Ask Them?

Recruiters Dream Big

Tools: On the Web

Tools: In Your Hometown

Be Prepared

Related Links

Related Content



What Do You Do If You Can't Ask Them?


There's lots of content in eSight Careers Network's
Employer Connection about why any smart company needs
to hire qualified job candidates who happen to have a
disability.

  • A demonstrated track record of productivity,
    reliability and longevity among employees with
    disabilities.

  • Tax incentives for hiring people with
    disabilities.

  • Improved awareness about how to effectively serve
    consumers within the large disability market.

  • The requirements of the Americans with
    Disabilities Act and similar laws.

  • A desire to present a more inclusive workplace to
    stockholders and other stakeholders as well as
    consumers.

Robert, a recruiter for Washington Mutual,
says, "I'm looking for motivated job candidates. That
motivation is, in my opinion, the most important
qualification a job seeker can have." When we
responded that disabled people, in general, are very
motivated workers, he agreed enthusiastically. "This
is a bottom line issue, too," he continued. "When you
lose a worker, you not only lose money on lost
productivity and new training for a new hire but you
also lose all the value that employee's experience
with the company represents. Employers lose a lot of
money, if workers don't stick around. Disabled people
make very loyal workers."

Steve Kendall, MR Atlanta West, explains, "Companies
are continually being reviewed to see if they are
hiring people fairly and often want to hire people who
qualify as an EEO (Equal Employment Opportunity)
candidate"

But, for professional job recruiters, there are
really only a couple priorities: to get their
companies or clients the best candidates and to
fulfill a specific request for more representation of
candidates with disabilities for any and all job
openings.

Kendall continues. "The dilemma, (however), for most
recruiters is that, when they have clients wanting to
hire people who qualify as EEO candidates, they can't
ask the question without being open to a lawsuit for
illegal hiring practices. We cannot ask someone if
they are qualified due to being disabled, a minority,
over 40 years old etc."

The solution is to make sure job seekers with
disabilities have access to your job announcements.
You can hope they are in line with everyone else to
find out about your openings through classified ads,
job sites, placement services, professional networks
and job fairs. But you can't rely on it. You must make
a special effort to reach this pocket of job
candidates.

Very few recruiters, whether for paid jobs or
volunteer positions, appear to have any idea about how
to reach qualified candidates with disabilities.
Through no fault of their own, they don't know "where
the disabled people are." Disabled people, after all,
are not - well -- centralized. We are a diverse group
of individuals with disabilities that require
radically different adaptations and accommodations.
Even within a specific disability such as blindness,
there are incredible variations in terms of type,
severity and need.

Disabled people also come from every other subset of
humanity: gender, age, race, ethnicity, affectional
preference, education, religion, ability, interests,
politics, income, values etc. We do have disability
organizations, but we are even more likely to form
relationships with groups which address other
interests: political parties, hobbies, places of
worship, classes, professional organizations or sports
activities. How do you find people who are everywhere?

We asked several job recruiters on recruitersnetwork.com
and at the ACCESS 2001 job fair in Seattle,
Wash., to think about the perfect tool to help them
get their job opportunity information out to people
with disabilities so they can reach the broadest
pool of qualified candidates as possible.
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Recruiters Dream Big


Recruiters need tools that give them access to
information about job seekers who meet the
qualifications for open positions set by their
companies or clients. The individual résumé is the
primary tool for this task. Many mainstream job sites
on the Web are, in essence, huge databases, much like
a massive filing system. They are popular with
recruiters because, unlike paper files, they can be
easily searched to find candidates with unique
characteristics or qualifications.

The recruiters we interviewed expressed a strong
preference for this type of tool over the more arduous
and time-consuming task of simply finding places to
post jobs. That these mainstream web sites allow job
posting, too, simply strengthens the advantage such
sites give recruiters.

It is not surprising that our group of recruiters
dreamed of a similar tool for finding job seekers with
disabilities. Many referred to it as "one-stop
shopping." Gerri Deach of the Washington State
Department of Financial Institutions said, "I'd want a
job site that is easy to post jobs on and easy to
search for qualified candidates." With a smile, she
added, "And it should be free!"

Several recruiters at the Seattle job fair mentioned
America's Job Bank as a mainstream model for any
job-matching web site with a disability focus. For
recruiters, its most popular features include the
following (taken directly from the site):

  • Search through an extensive résumé database.

  • Post unlimited jobs.

  • Get tips for creating job listings.

  • Create a résumé scout to search out potential
    employees.

By itself, the fact that any job announcements
would, by definition, go to disabled job seekers
specifically would solve the problem of making sure
disabled people have access to the jobs you open. Such
a tool dedicated to disabled candidates would attract
even more recruiters, if it had some added features.
Robert, the recruiter for Washington Mutual at the job
fair, dreamed of a site that would connect all the
disability job sites -- allowing him to submit one job
announcement and have it posted on all.

Others said their ideal site would include articles
about disabilities, jobs, and accommodations --
written specifically for recruiters. Recruiters felt
that they would be more comfortable going into a
conversation with a disabled candidate and then
presenting him as a candidate to a hiring manager, if
they were prepared with details about specific
disabilities and what adaptations can be made to make
certain jobs accessible.

For instance, one said, "I think I'd like some
information where I can learn about the candidate and
his disability, so I know what he can do. Maybe if I
could talk to a rehab counselor or something." Her
eyes widened when we suggested asking the candidate
himself. "Well, yeah, that would work," she
admitted. "And it would be easier and faster!"

Recruiters from Safeco Insurance expressed a
preference for advice that is "not sugar coated."
Referring to eSight's article, "Use Job Fairs to
Recruit Visually Impaired Candidates, Enhance
Corporate Success," one of the quartet stationed at
the Safeco booth explained, "It wasn't rude, but it
was direct. When disability information is too 'nice,'
it doesn't help me feel comfortable. I feel much more
at ease talking to blind people now that I know not
only how to do it, but how not to."

It was interesting to us that a rather large
percentage of the recruiters we met did not even think
in terms of a useful referral tool such as the one
described above. It may be that they had not thought
about people with disabilities using sites such as
Monster.com. Or maybe they assumed disability would
not be revealed through the database entries of
disabled job seekers. These recruiters puzzled over
whether there were any local organizations for or
comprised of disabled people they could contact. These
recruiters were not wrong to include such resources in
their plans. It's just that, relying only on such
local organizations limits their recruiting potential
among people with disabilities.

We spent a little time researching and found several
existing resources that match some -- if not all -- of
these recruiters' definitions of ideal recruiting
tools.
Go to Top of Page


Tools: On the Web


Job Posting Sites

  • recruitABILITY offers job and résumé posting, a
    job search agent, a résumé builder and other career
    search tools. Especially relevant: Tips for Recruiters.
    It has resources for agencies too.

  • Virtual Career Fair for People with Disabilities
    This site is hosted by Monster.com, which celebrates
    disabled employment in October as part of a national
    drive in the United States.

  • Abletowork.org is sponsored by an alliance of
    21 businesses and the National Business and
    Disabilities Council, including the Microsoft
    Corporation. The alliance was formed to increase
    employment opportunities for persons with disabilities
    through a new web site at Abletowork.org, which
    offers information about available jobs and job
    applicants.

  • JobsAcccess offers job and résumé posting,
    a job search agent, a résumé builder and other career
    search tools. It includes a tool for applying to
    companies directly via the site.

  • Choice Employment includes job and résumé
    postings, a job search agent, a résumé builder and other
    career search tools as well as information about
    adaptive technology.

  • disABLED Resources, Employment Resources
    has job and résumé postings, a job search agent, a
    résumé builder, other career search tools and information
    about adaptive technology. Check this site's disability-
    specific information and financial-aid resources.

  • About.com Resources for Disadvantaged Workers
    includes links to job sites for people with disabilities
    in the U.S. and elsewhere.

See also general diversity employment sites such
as:

  • Recruiters Network

  • Diversity Careers Magazine

  • DiversityLink

  • Diversity Résumé Event

Informational Sites

See some of the job posting sites, some of which
offer information, as well as the following.

  • eSight Careers Network contains a
    growing database of practical, real-world articles for
    and about employees and entrepreneurs who have visual
    impairments as well as other physical disabilities. It
    also includes information specifically for employers
    and recruiters about how to effectively tap the
    potential people with disabilities offer as
    employees.

  • HireDiversity's People with Disabilities Channel
    is a general, diversity employment resources site which
    has news about employment of people with disabilities.
    It also includes job and résumé postings, a job search
    agent, a résumé builder and other career search
    tools.

Go to Top of Page


Tools: In Your Hometown


Job Placement and Vocational Services

  • State or provincial vocational rehabilitation
    programs.

  • Local university/college student employment and
    placement services and job fairs -- as well as
    disabled student services.

  • Disabled job placement or support services.

  • Staffing services. Companies like Bender
    Consulting, Just One Break and Hire Potential
    specialize in placing workers with disabilities in
    temporary and full-time positions. Equality Staffing
    is a new placement service for professionals with
    disabilities.

  • Job fairs sponsored by disability organizations.

  • Employment listings in disability publications.

  • Municipal work programs. Contact your mayor's
    office.

Community Education and Services

  • Business networks fostering employment of
    those with disabilities. Check your local Chamber of
    Commerce. Example: Washington State Business Leaders
    Network

  • Social services organizations for various
    disabilities. Many have public education programs.
    Contact your local community information center or
    United Way to find many of these organizations.

  • Programs dedicated to helping people with
    disabilities pursue a variety of interests (including
    arts, recreational or other interests).

Consumer/Affinity Groups

  • Consumer/advocacy groups, such as National
    Federation of the Blind, American Council of the
    Blind, Blinded Veterans and other such organizations.

  • Clubs for disabled people who share certain
    recreational or social interests, such as blind
    amateur radio operators or wheelchair basketball
    tournaments.
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Be Prepared


You already have tools in place for recruiting new
job candidates. But you must make sure the tools
themselves are accessible. Have alternate ways to fill
out applications, take tests, and interview people who
may have limited vision, hearing or mobility. Make
sure your job line has a TTY number for hearing-
impaired people. Look for the hidden but built-in
barriers that go beyond simply not receiving
applications from disabled candidates but actually
prevent it.

Finally, be prepared to throw out all of your
assumptions about what disabled people can do. One
fellow on recruitersnetwork.com told us he had no
reason to try to reach more blind or visually impaired
job candidates because he only recruits computer
workers "and blind people can't use monitors." As an
adaptive technology expert expressed it, "Really,
monitors are just adaptive technology for visual
people. The monitor is not the computer." There are
non-visual means to working on a computer, so this
recruiter's assumptions were sadly limited. And if you
want to know what a blind or visually impaired person
can or cannot do -- ask one.
Go to Top of Page


Related Links:

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Find the Hidden Workforce: A Recruiting Guide Tailored to Today's Challenges

This is an e-booklet with tips and techniques from industry leaders about recruiting to various segments of the hidden workforce, including people with disabilities.



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